How she adapted Davidson Wine Co.'s business model to rebound in pandemic
Davidson Wine Co. had barely been open for seven months when it was forced to close due to Covid-19.
What was once an active community hub filled with live music, comedy shows and private parties suddenly lost one of its main selling points — and without any certainty of when things might return to normal.
“I think owning a small business, you’re always dealing with a level of uncertainty,” Davidson Wine Co. owner Lindsey Williams said. “But the pandemic really threw us for a loop. It’s not something you can plan for and, for us, we didn’t really know what the other side was going to look like.”
As a new business owner, Williams was forced to accelerate her plans for the winery and offer services she was saving for later.
“This pandemic has made me really focus on retail,” Williams said. “We had really just been working on getting in the wine.”
Williams created an online store where customers could place orders and purchase new merchandise bundles. The Father’s Day bundle featuring wine, a bottle opener, a tumbler and a cutting board was especially popular. The bundles range from $45 to $75, and six have been introduced.
The winery is also relying on takeout orders from its restaurant, a separate part of the business that recently expanded. Williams said 75% of her sales come from wine, and 25% come from the restaurant.